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電子報 千龍網 貝殼財經 新京雅集 專題 商務合作 愛心模式

《新京報》(www.kanji-jiten.com)于2003的11月11日正式創刊,是由光明日報和南方日報兩大報業集團聯合主辦的綜合類大型城市日報,是中國首家獲正式批準的跨地區聯合辦報試點,也是中國首家股份制結構的時政類報紙。2011年9月1日,經新聞出版總署批準,新京報的主管主辦單位變更為中共北京市委宣傳部。

《新京報》日均出版88版,周五112版,是目前北京地區版數最多、信息量最大的綜合性日報?!缎戮﹫蟆纷赞k發行,以征訂和零售為主要發行渠道。成立至今,發行量持續增長,目前日均發行77.6萬份,是一份密集覆蓋北京市場,并得到主流人群喜愛的新型時政類日報。

《新京報》采用四開版式,按報道內容分為4個疊次:A疊為時事評論、北京新聞、中國新聞、國際新聞、體育新聞,B疊為經濟(財經)新聞和產業周刊,C疊為娛樂新聞和文化藝術新聞,D疊為消費新聞和生活雜志。

《新京報》以獨立的立場和客觀的報道為基本準則,追求新聞的真實性和可讀性,追求言論的穩健性和建設性?!缎戮﹫蟆窊碛?30多名有新聞理想和職業精神的記者編輯,創辦以來發表了大量有影響力的報道和評論,這些報道和評論為中國各大門戶網站、各家廣播電視廣泛轉載。

《新京報》有較高知名度的欄目和周刊有:時事評論、核心報道、目擊、賽道周刊、娛樂周刊、書評周刊、汽車周刊、黃金樓市、地球周刊、北京地理、北京愛情等,這些欄目和周刊各自擁有眾多忠實讀者。

《新京報》版式風格簡潔、現代、優雅,追求"厚報時代、輕松閱讀",注重圖片與插圖的應用,引領國內報媒進入"讀圖時代"?!缎戮﹫蟆窋z影記者曾多人多次獲得中國新聞攝影大獎,2006年,新京報記者還獲得世界新聞攝影比賽(WORLD PRESS PHOTO,簡稱"WPP")的三等獎。

《新京報》在有關政策允許的范圍內,設置企業化的經營架構,把廣告和發行納入公司化運作,使其與采編內容截然分離,保持報紙的獨立性和公信力。正是基于報紙的影響力和公信力,基于對報業經營市場化的深刻領會和不懈實踐,《新京報》的品牌價值和經營業績不斷提升,連續兩年被有關權威機構評為"中國最具投資價值的媒體"、"中國最有成長潛力的媒體"、"中國最新銳報紙"、"中國最有影響力的時政類報紙"等。2010年《新京報》廣告刊例突破14億元人民幣。

《新京報》報頭

《新京報》標準字為天安門城墻色底方正大標宋加粗反白?!缎戮﹫蟆贩柨偸歉彀查T城墻顏色出現在一起,時刻提醒國內外讀者《新京報》有濃厚的北京特色和中國特色;方正大標宋,表達與國際接軌和借助科技進步的愿望;加粗反白,突出鏤刻效果,強調視覺沖擊力,象征《新京報》要成為一塊傳世招牌。

《新京報》報頭

圓形,象征地球和眼球,象征觀察世界,象征全球視野和國際眼光。

長城,象征中國和北京,象征守土有責的媒體責任意識,象征對國家人民的發展、富足、和平和安寧負責,象征媒體要講政治意識、大局意識、責任意識;烽火臺,最具中國特色的傳播方式,中國傳統中效率最高的傳播方式,象征媒體終極價值和基本要素,象征媒體必須發揮預警和監督作用。

鳳凰形火炬,火炬象征光明,寓意光明日報報業集團;鳳凰象征南中國的神鳥,寓意南方日報報業集團;火炬所傳達的指引、探路、嘗試、先鋒等內涵,寓意報紙就像不斷擴大光明范圍的探照燈,成為照亮時間和空間的良心。

About us

The Beijing News(www.kanji-jiten.com) is a mainstream daily newspaper based in Beijing. It is co-founded by Guangming Daily and Nanfang Daily Group, and it was supervised by the formers.

Approved by General Administration of Press and Publication, the regulatory authority of the Beijing News has been changed since Sep.1st,2011.The newspaper is now supervised by Propaganda Department of CPC Committee of Beijing City.

With its first issue being published on the 11th of November 2003, The Beijing News is the first Chinese newspaper co-founded by media groups from different regions in China. It is also China's first mainstream newspaper that adapts shareholding system.

The Beijing News's average print edition has 88 pages, and 112 pages on Friday. This makes it the single newspaper that provides readers the most information in Beijing. It is distributed both through subscription and retail outlets. Since it was established more than two years ago, its circulation has been on a steady rise. Now with a daily circulation of 776, 000, The Beijing News enjoys wide popularity among Beijing's mainstream readers.

The Beijing News has a tabloid print format. It can be divided into four sections in terms of content. Section A covers editorial and comments, news in Beijing, domestic news, international news and sports news; Section B covers business and financial news; Section C is about entertainment, arts and culture; Section D covers consumer guides and life style.

The Beijing News sticks to the principle of independent and objective reporting. It aims to provide readers with accurate and readable reports, striving for the moderate and constructive voice in our editorial. There are more than 330 journalists and editors working for the newspaper. They have produced lots of reports and comments, which spread well and enjoy high reputation in the media industry.

The Beijing News has cultivated many loyal readers, especially in the following sections: Comments, In-depth Report, Witness, Sports Weekly, Entertainment Weekly, Book Review Weekly, Auto weekly, Real Estate Weekly, Global Weekly, Beijing Geography, Love Story in Beijing, etc.

The Beijing News pursues an easy-reading style with simple, modern and elegant format in a thick-newspaper era. The newspaper's emphasis on the usage of pictures and illustrations is pioneering in China. The photographers of The Beijing News have won many national news photo prizes. In 2006, the photographer was awarded Bronze medal prize in the World Press Photo (WPP) competition.

Abiding by relevant policies, The Beijing News has set up the company-oriented managing framework. In order to keep the independence and credibility, it separates reporting and editing departments from advertising and publishing. Due to its influence, credibility, deep understanding of the press market and unremitting practice, the brand value and managing achievements of "The Beijing News" are soaring. In three years, The Beijing News has been awarded by the authorities as "the media with the most investment potential"," the media with the most development potential", "the most pioneering media", "the most influential political newspaper" etc. The advertising revenue on publication amounts to 612 million RMB in 2006.

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